Vodafone launches Eco-SIM made with recycled plastic

Vodafone presented the Eco-SIM, a physical sim made from recycled plastic. Over time, this will replace the SIMs currently produced in virgin plastic.

The sim itself has the same formats as before but comes with the ‘case’ that houses it before being detached (in the format of SIM, MicroSIM or NanoSIM depending on the device) of reduced size by half compared to before, and it is made of an efficient material. This Eco-SIM for Vodafone eliminates the need to produce 320 tons of virgin plastic annually, with an estimated potential savings of 1,280 tons of carbon dioxide per year.

Vodafone’s Eco-SIM, since the format does not change but only the type of material with which the physical sim is produced, are compatible with all devices that require a physical SIM.

Vodafone already offers eSIMs – digital sims – in every European market that do not require the purchase of a ‘physical sim’ but most of the devices (phones, tablets and smartwatches among others) that require a SIM for mobile connectivity integrated today still require a physical SIM card and do not support eSIMs.

Vodafone’s new Eco-SIM will be introduced not only in Italy but also in 11 other European markets as well as in Egypt, Turkey and South Africa, as part of the company’s commitment to reduce its environmental impact. The Vodafone Group has undertaken to eliminate its own greenhouse gas emissions and greenhouse gas emissions from electricity purchased by 2030. Vodafone Italia has advanced these objectives to 2025 for its own greenhouse gas emissions , and already from November 2020 it buys electricity only from renewable sources. Furthermore, starting from 1 July 2021, Vodafone’s entire European network is powered 100% by electricity from renewable sources. Since 2020, Vodafone has eliminated all unnecessary plastic and single-use items in all its stores and offices. The company also withdrew single-use plastic bags and removed or restricted the use of plastic marketing or promotional materials, replacing them with environmentally friendly alternatives.

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