After collecting positive results in testing, Tinder has officially introduced two new features to prevent harassment on the app for all its users: “Does this message bother you?” And “Do you want to think again?“They add to the list of features that Tinder has launched in the last two years with the aim of making the app more secure, all funded with the 100 million dollars from Match Group in 2021 in the field of Trust & Safety.
“Does this message bother you?“Provides proactive support when harassing language is detected in a received message. It works on the basis of self-learning artificial intelligence and supported by feedback from members and the Tinder community. When a Tinder member answers ‘yes’ to the question” Does this message bother you? ”, May report the behavior of the person who sent the message.
“Do you want to think again?“uses AI to detect harassing language and proactively intervenes to warn the sender that their message might be offensive, asking them to think twice before hitting enter. The AI was built on what members have reported in the past and will continue to evolve and improve over time.
Early tests of these tools showed a 46% increase in the number of reports for inappropriate messages, as members feel more empowered and supported to report bad behavior. Do you want to think again? instead it reduced inappropriate language in sent messages by more than 10%, and members who received the notification had fewer reports of inappropriate messages in the following month, indicating a long-term change in behavior.
To enable these features, Tinder users must proactively accept detection of inappropriate messages by consenting to Tinder filters. If consent is not given, it is still possible to continue to Swipe and Match, but not to send messages.
According to Tinder, tools like “Does this message bother you?” and “Do you want to think again?” they will help to identify and take action against people who are unwilling to behave responsibly within the platform.
When new members sign up for the app, they are asked to accept the House Rules before they start swiping. This is the first safety and mutual respect-centric message they get from Tinder. By providing this simple code of conduct, new members are also encouraged to read Tinder’s safety tips, increasing views by 57%.
To start a conversation on Tinder, it is necessary that the two members like each other, thanks to the functioning of the Swipe Right: this means nobody receives unsolicited messages from someone they are not interested in.
Cancel the match
Tinder members are able to cancel a match or block someone at any time and for any reason, either because no spark is triggered or for more serious reasons. Once the Match is canceled, that person will no longer appear in the Match List or Message List, however members will be able to report someone they have already canceled the Match with at any time.
When you create a new profile on Tinder – by adding your own photos during the registration process – you are encouraged to access Tinder’s Photo Verification feature. This feature allows you to verify your identity by comparing your profile photos with a series of posed photos taken in-app. Members who verify their profile receive the traditional blue tick and are also more likely to receive LIKE.
Tinder’s Safety Center is an interactive part of the app that includes local resources, articles, tips, quizzes, and information on safety and privacy features. It is accessible at any time – from the settings and from the small security shield that appears when members are chatting. The Safety Center was developed in partnership with the Match Group Advisory Council and other NGO partners not only to help protect, but also to educate members so they can make more responsible choices in the app and IRL.
Tinder’s video chat feature was built with control and comfort as a top priority. The in-app video calling feature allows members to meet digitally, verify their correspondence is genuine, and better assess whether chemistry is present before a given IRL, all without providing personal contact details.
Block Contacts allows members to select in settings which contacts from their address book they prefer not to meet on Tinder. Whether members want to avoid a co-worker or ex, the feature gives them more control over their in-app experience.
Tinder partners in the United States with Noonlight, which provides emergency response services and personal safety products, giving their members free access to their tools. The United States is the first country to implement this type of partnership, and Tinder is already studying new tools and implementations for other markets.
When Tinder members belonging to the LGBTQ + community use the Passport feature or travel IRL to a country with laws that penalize their community, they receive an alert notification and have the option to hide their profile within the area. Tinder can be a great way to meet people when traveling, but safety is a top priority.
A Prepared Support Team
Tinder has partnered with RAINN, a leading anti-sexual violence organization, to update its support service for more serious reports of harassment and assault. The new approach includes more specific reporting processes, more resources available to victims, and professional training for support agents: the goal is to empower those who report harassment, providing a wider variety of options, more transparency and ensuring access to a variety of support tools and resources within the app.
Guide to Bio
Offering a Bio Guide is one more step to ensure members understand what’s acceptable on Tinder while helping protect their personal information. For example, a common mistake made by members is to include personal information such as phone numbers in their profile. The Guide to Bio removes these details and lets members know why and gives them another chance to write their bio.
Does this message bother you?
This feature is activated with members when they receive a potentially offensive message on Tinder. By answering ‘yes’ to the question “Does this message bother you?”, You have the opportunity to report the sender for his behavior. This feature increased harassment reports by 37%.
To improve the security of members on Tinder and promote authenticity within the platform, the identity verification feature will soon be available worldwide. At first it will be introduced on a voluntary basis, except when it is already required by law.
Do you want to think again?
Similar to Does This Bother You ?, this feature asks the sender “Are You Sure?” if it is about to send a potentially offensive message. Not only does Tinder rely on people reporting inappropriate content, it also works to proactively identify and stop them. These moments can be great opportunities to educate members on Tinder community guidelines. As always, harassing behavior and inappropriate content can lead to the removal of a profile from Tinder.