The protection of privacy according to Google, between user controls and ads


The first step is expressed through the concept Safer with Google: In order to keep user information private, Big G says it makes all products safe by default, private as they are designed and in user control.

The advice of the giant of the search engines is to make a preliminary Privacy control through the special toolso as to review your main privacy settings (don’t miss our article on Eight Google settings to adjust immediately for the sake of your privacy), and then a Security check to do a checkup of the security status of your Google account and receive personalized suggestions. For more details on these aspects of managing your account, Google has created a Safety Center which welcomes the user with an eloquent title: Privacy tools that allow you to be in control.

Advertisements and control possibilities

It is useless to go around it: the advertisementswherever they appear in the user experience, they are a nuisance, but they also stand out from the point of view of privacy protection of users.

Big G ensures that it will honor its commitment to privacy also in this specific area, recalling the emphasis on guiding principles for using data on Google Ads: Google does not sell users’ personal information, nor use content created, stored and shared by users on apps such as Drive, Gmail and Photos for advertising purposes. Likewise, the Mountain View giant strictly prohibits advertisers from using sensitive interest categories – such as personal difficulties (also related to health status), identity and personal beliefs and sexual interests – in order to create ads for certain targets. .

In order to give users more control, Google has created Ads settingswhich allows them to customize ads displayed advertisements, for example by disabling personalization altogether or by blocking sensitive alcohol and betting ads on YouTube.

Between other news recalled, Big G emphasizes “About this ad“, Which allows you to receive information on why a particular advertisement is shown and on the advertiser of origin, and on others checks how: report advertisements deemed to be in conflict with the Google policyview the announcements of the last 30 days of verified advertisers and silence the ads and advertisers that do not interest the user.

Good resolutions for 2022

Net of the progress made, Google promises a 2022 of privacy commitmentto strengthen the protection of more vulnerable groups and increasingly put control in the hands of users.

Among the steps forward in recent years, we remember the creation of Google Kids Space, a space to make the online experience of children and adolescents safer through the weapon of prevention. Furthermore, on the broader front of surfing the net, the Privacy Sandbox project, central to the future of Chrome, is recalled.

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