Spotify closes 2021 with 180 million Premium users out of a total of 406 million

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The milestone of the first 100 million subscribers reached by Spotify

Spotify hit its milestone of 100 million paid subscribers in March 20194 million more than in December 2018, 13 million more than in September 2018, 17 million more than the 83 at the end of June 2018, 30 million more than the 70 announced on 4 January 2018, 40 million more than the 60 million announced in August 2017, 50 million more than the 50 million announced in March 2017 and 60 million more than the 40 million announced on 14 September 2016. There were 30 million subscribers announced in the month of March 2016. Today (as of Q4 2021) there are 180 million Spotify Premium subscribers. Spotify total users were 100 million as of October 2016figure increased to 140 million in June 2017, to 170 million in the first quarter of 2018, to 180 million at the end of the second quarter of 2018, to 191 million at the end of the third quarter of 2018, to 207 million at the end of 2018, to 217 million at the end of the first quarter of 2019, to 232 million at the end of the second quarter of 2019, to 248 million at the end of the third quarter 2019, to 299 million at the end of the second quarter 2020, to 356 million users at the end of March 2021, to 381 million users at the end of September 2021, to 406 million users at the end of December 2021.

In addition to the monthly paid Premium service it offers, Spotify allows you to listen to limited music with advertising support. In April 2018 the company has updated the free version of the service and now customers who do not pay Spotify can download music contained in over 10 personalized palylists to their mobile phone for offline listening according to their musical tastes. Those who subscribe to Premium have the advantage of choosing what to listen to from the complete catalog and can download the songs they want offline, the sound is of better quality and there is no advertising. Premium costs 9.99 euros per month, or 14.99 euros per month to share the subscription between up to six users. In March 2017 Spotify started a test the HiFi service to allow, with a surcharge of 5 or 10 euros, to listen to music in CD quality, with a lossless sound without quality loss, which should be officially introduced in the coming months (had been promised by the end of 2021). In late June 2020, Spotify began showing i song lyrics synchronized with music in 26 countriesexpanding this functionality for all users worldwide in November 2021.

“Spotify’s fast audience growth solidifies our place as a leading media platform for music, fans and brands.” Brian Benedik, Spotify’s Vice President and Global Head of Sales explained in a post published on June 15, 2017 on the company’s blog. “As our global number of global monthly active users continues to rise, more consumers engage with us throughout their day and with their devices. Through this commitment, we are continually improving smart streaming for our audience. We believe these insights differentiated create innovative experiences for our audiences, tailored to their needs and requirements. Spotify is leading the way in this new era of personalization and we can now do more than ever to connect brands with their target audience. “

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Apple entered the music streaming market in 2015 by launching Apple Music and, thanks to its huge user base (practically everyone who has iTunes), in just under two years it has gathered 20 million paying users. now they are 60 million. Despite this, Spotify remains the most popular music streaming service in the world.

The growth of Spotify. In June 2015, the Spotify music streaming service, just after Apple made its first move into the music on demand market with Apple Music, announced that it has 20 million paying users, and 75 million users in all (many use the free version with advertising). About nine months later, in March 2016, Spotify added 10 million paid subscribers in the same amount of time it took Apple Music to garner 11 million subscribers. A year earlier, in 2014, Spotify had 10 million paying users and 40 million active users. As of September 14, 2016, Spotify has 40 million paying users, while Apple Music has 17 million. As of March 2017, Spotify has 50 million paying users, while Apple Music has 20 million. As of June 2017, Spotify has 140 million total users (free and premium). As of August 2017, Spotify has 60 million paying users, while Apple Music has 27 million. As of January 2018, Spotify has 70 million subscribers. As of April 2018, Spotify has 75 million subscribers and 170 million total users (free and premium). At the end of June 2018, Spotify had 83 million subscribers and 180 million total users (free and premium). At the end of September 2018, Spotify had 87 million subscribers out of a total of 191 million users. At the end of 2018, Spotify had 96 million subscribers and 207 million total users (free and premium). At the end of March 2019, Spotify had 100 million subscribers and 217 million total users (free and premium). At the end of June 2019, Spotify had 108 million subscribers and 232 million total users (free and premium). At the end of September 2019, Spotify had 113 million subscribers and 248 million total users (free and premium). Spotify closed 2019 with 124 million Premium users out of a total of 271 million (free and premium). In mid-2020, Spotify had 138 million subscribers out of 299 million users overall, while at the end of September 2020, 144 subscribers out of 320 million users. At the end of March 2021, Spotify had 158 million subscribers out of a total of 356 million users. At the end of September 2021, Spotify had 172 million subscribers out of a total of 381 million users. At the end of December 2021, Spotify had 180 million subscribers out of a total of 406 million users.

To clarify, 180 million are the users who are subscribers to Spotify Premium, who therefore pay a monthly fee (9.99 euros or 14.99 euros in the case of the Family plan or have the subscription activated with an offer from Spotify’s partners) to have music in better quality, the ability to create playlists and download the music for up to 3 devices listen to it offline and without advertising; functions not available to users who use Spotify in the free version. Apple Music is only available for a fee (apart from the first three months of free trial) and does not offer music in ‘freemium’ mode.

Spotify is available for free with limitations and advertisements, while the Premium package costs 9.99 euros / month. Apple Music gives away the first three months of subscription, then users have to pay 9.99 euros / month to continue listening to music (4.99 euros for students). Both services offer the Family package from € 14.99 / month which allows you to activate the Premium service for up to six users.

Spotify since the announcement of Apple Music (active in over 100 countries since 30 June 2015) has said that it is not interested and that it is not afraid of the Cupertino music streaming service, because it is “just another of the many music streaming services”.

Apple Music doesn’t seem to be a problem for Spotify according to Jonathan Forster, Spotify vice president: “Since Apple launched Apple Music we are growing faster and have more users than before.” According to Forster some of the other music services like Pandora, Google Play Music, SoundCloud, and TIDAL are likely not going to survive. “My internet story teaches me that there is probably no room for many major players and then maybe a few smaller niche players … maybe there might be room for a classical music streaming service.”the vice president said. “It’s a tough business. “

The Taylor Swift vs Spotify case

Spotify has also had some problems in the past when the artist Taylor Swift asked Spotify to remove his songs from the world’s most popular music streaming service. “Taylor and her management team asked us to remove her content from Spotify and so it was all removed,” a Spotify spokesperson said. Taylor Swift wrote an editorial on the Wall Street Journal expressing their views on where the music industry is moving. “Music is art, and art is important and rare,” she wrote. “Importantly, rare things are precious. Valuable things must be paid for. It is my opinion that music should not be free, and my prediction is that individual artists and their labels will one day be able to decide which price an album must have. “. The founder and CEO of the music streaming service then spoke on the issue of licenses Daniel Ek, according to which “a top artist like Taylor Swift” can earn more than $ 6 million a year from music streaming rights, and that number is only set to rise. Of course, the labels are the ones handling the licensing deals, so we can’t be sure how much of the money services like Spotify pay to record companies then go straight into the artists’ pockets. ”In June 2017, Taylor Swift has decided to return to streaming services, including Spotify.

It is a fact that music streaming is a major source of income in the music industry at the moment, and this is an ever-growing trend, while sales of physical music (CD) and digital downloads are steadily declining. .

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