Samsung Electronics is one of the partners of the Beijing 2022 Olympic and Paralympic Winter Games, which is why the South Korean company made the limited edition ‘Olympic and Paralympic Edition’ of its foldable device Galaxy Z Flip3 5Gwhich it will distribute to all Olympic and Paralympic athletes, in collaboration with the International Olympic Committee and the International Paralympic Committee.
“As a long-time partner of the Olympic and Paralympic Games, Samsung has been with athletes for over 30 years to support their dreams and strengthen meaningful connections with fans and loved ones through innovative technologies,” said Stephanie Choi, executive vice president and head of the Global Marketing Team at Mobile Experience Business, Samsung Electronics. “Our contributions will elevate the experiences of Beijing 2022 to global athletes and fans in a unique and more exciting way.”
“As the exclusive supplier of wireless communications equipment for the Olympic and Paralympic Games, Samsung will again be giving special edition mobile devices to all Olympic and Paralympic athletes in Beijing 2022” reads the press release. “The unique Galaxy Z Flip3 5G Olympic Edition will enhance the experience of athletes and allow them to stay connected with family, friends and fans during the Games, allowing them to capture the memories and excitement around the Games.”
The mobile devices that Samsung will provide to participants in the Beijing 2022 Olympic and Paralympic Games will give athletes access to useful information. As for the hardware features of the Galaxy Z Flip3 5G Olympic and Paralympic Edition, they are the same as the Galaxy Z Flip3 5G we already know. The design of the device, on the other hand, is characterized by its glossy white coating with golden metal structure and the print of the Samsung logos and the composite Olympic and Paralympic Games engraved on the back.
For Beijing 2022, Samsung partnered with 15 world-class athletes, representing nine nations and various sports, part of the Samsung Galaxy team: For the entire period of Beijing 2022, the athletes of this team will act as ambassadors of Samsung’s “United by Passion” campaign. The Samsung Galaxy team will present their “Stories of Passion”, illustrating how they became the athletes they are today and the personal passions that shaped them outside of sport.
Continuing Samsung’s digital approach from Tokyo, Samsung has launched “Samsung Galaxy Beijing 2022 Virtual Media Center“, a virtual experience (accessible at samsunggalaxymediacenter.com) to share the latest news, information and interactive content to bring fans and media closer to games and celebrate Beijing 2022. It will include real-time information for media and fans, including a center press with daily game news and press material Within this virtual experience you can find the Galaxy Showroomwhich highlights Samsung’s latest products, including the new Galaxy Z Flip3 5G Olympic edition, and offers a preview of what’s to come from the brand.
Furthermore, the users of the app Samsung Health will participate in a joint digital challenge with Samsung and the CIO call #StrongerTogetherwhich allows you to “feel the power to grow stronger together by participating in group walks”.
Timo Lumme, Managing Director, IOC Television and Marketing Services said: “Samsung’s technology, innovation and commitment will enable fans and media around the world to unite globally through a shared passion and experience the Beijing 2022 Winter Olympic Games up close and in real time and in safety”.
The exclusive Galaxy Z Flip3 5G Olympic Edition will not go on sale, it is only intended to be distributed to participants of the Beijing 2022 Winter Olympic Games.