Realme continues to grow relentlessly. The brand is now an absolute reference on the market Android thanks to a constantly evolving range of smartphones. The latest data released by the market analysis company Counterpoint Research (found in the source for more details) certify the success of realme as a manufacturer of 5G Android smartphone. The company, in fact, has achieved an important milestone by characterizing itself as the fastest growing 5G Android smartphone brand in the world. Let’s analyze the realme success numbers:
realme continues to grow: record sales for 5G smartphones
Counterpoint Research data confirms realme’s success. According to the analysis company, in fact, realme closed the third quarter of 2021 with an increase of + 831% in sales of 5G smartphones compared to the same period of 2020. The figure is significantly higher than the average value recorded since global market which, in Q3 of 2021, grew by +121% compared to the same period of the previous year as regards the sale of 5G smartphones.
In terms of percentage growth, realme outperforms all major competitors. In second position we find OPPO, which grows by + 165%, followed by I live, which grows by + 147%. Data above the market average also for Xiaomi which records an increase in sales of 134%. The four Chinese brands precede Samsung which in Q3 of 2021 recorded a growth in sales of 5G smartphones equal to “just” + 70%. In the standings there is also room for Honor which registers a more modest + 11%.
The goal is to keep growing
In announcing this new milestone, realme confirmed that the future goal is to continue in this growth process. The brand has already launched, for the next two years, an investment plan of approximately 300 million dollars for new research and development activities related to products equipped with 5G technology. It should also be noted that realme aims to establish seven technology centers around the world with the aim of helping the growth of 5G products on a global scale.
Sky Li, founder and CEO of realme, points out: “Our goal is to help at least 100 million young people around the world to enjoy the benefits of 5G technology thanks to our smartphones.“. It should be noted that the brand will focus strongly on the European market for the near future also thanks to the new “go premium” strategy just announced on the occasion of the very recent debut of the new premium flagship, realme GT 2 Pro.
Regarding the future of realme in Europe, Madhav, Vice President of realme International Business Group, adds: “In Europe, in addition to the introduction of premium flagship smartphones, we are also bringing numerous technological surprises in the form of interesting concept phones, presented at interesting technology summits. We appreciate the value of our collaborations and will continue to extend our partnership with operators and distributors “