realme and Treedom, a tree planted for every smartphone purchased

realme focuses even more on sustainability: announces a 50% emission cut for the GT series in five years, as well as a new one partnership with Treedom. Every realme smartphone of the GT 2 series purchased, Treedom will plant a new tree.

realme increasingly sustainable, the collaboration with Treedom arrives

According to a survey Astrarearches90% of respondents prefer one ecological smartphone. So much so that 43% would even be willing to pay more to secure a sustainable device. So for realme, focusing on sustainability is not only an ethical choice, but also a way to give customers the smartphone they want.

For this reason realme GT 2 Pro uses one biopolymer for the rear panel which reduces emissions in production by 35.5%. And the company has achieved the TCO 9.0 sustainability certification. Also reducing plastic in the package from 21.7% to 0.3%. And over the next five years it wants to further reduce emissions by 50%.

And to further demonstrate its technological sensitivity, it announces the collaboration with Treedom. For each GT 2 series smartphone purchased, the customer can give their name and follow the planting and growth of a tree. A real forest kingalme, created together with Treedom.

By 2025 realme wants to reach the Double Zero goal, with zero emissions and zero waste sent to landfills. Franco Chen, Country Manager of realme Italiaexplains: “In addition to providing premium products and solutions to users, we also want to take social responsibility and contribute together to reduce the emissions of our activities. Realme’s goal is to aim to have a positive impact on the environment by reducing carbon emissions and to involve users in this common purpose, making sustainability more accessible. The initiative with Treedom is part of a process that has already begun that starts from the conception of our smartphones and involves the entire life cycle, making all our operations more sustainable“.

Find more information on the realme site.

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