It’s been 5 months since OnePlus introduced its phase OnePlus 2.0 and, with the 2022 just started and on the occasion of the MWC 2022 in Barcelona, the CEO of the company Pete Lau shared some updates on the future of the company in a post on the official forum of the brand community.
First, Pete said OnePlus shipped 11 million smartphones worldwide in 2021, making it the best year for the company in terms of shipping. The OnePlus Nord smartphone line, in particular, has surpassed a total of 10 million units sold since its debut in July 2020.
Since debuting in India in December 2019 and expanding to North America and Europe in December 2021, the subscription program Red Cable Club of OnePlus – which aspires to give benefits, rewards and other privileges to members – now has 20 million people worldwide. OnePlus expects that, in the course of 2022, it will use this platform to offer new benefits to its community, with the aim of reaching 30 million subscribers by the end of this year.
Earlier this year, the smartphone became official OnePlus 10 Pro. It is currently only available in China, but Pete announced in his post that the availability of this phone will be extended to North America, India and Europe by the end of this March 2022. At MWC 2022 in Barcelona, scheduled for 28 February to March 3, visitors were able to preview and experience OnePlus 10 Pro.
In the course of 2022, OnePlus will launch a new retail model in India for “increase the synergy between our online and offline sales systems” as Lau said. This model will allow customers in India to order a product online and immediately pick it up in a retail store, and to enjoy offline services such as product setup by a store employee. According to Pete, this “Not only will it enable customers in India to get OnePlus devices faster, but we are confident it will increase satisfaction with OnePlus products across the board.” OnePlus also plans to expand its product range in Mexico and Canada later this year, giving customers in both countries more of the brand’s products to choose from. In 2022, OnePlus will make its South American debut, and will expand its presence in Asia later this year. Meanwhile, the company plans to continue expanding into North Africa and the Middle East.
Since the launch of OnePlus North in 2020, OnePlus worked to diversify its product portfolio by offering more products across a wider range of price points. This year, without anticipating too much, Pete said OnePlus will continue to release more products with 5G capabilities for various price points, as well as new IoT products in existing but also new categories.
A key turning point for the OnePlus brand in 2021 was integration with Oppo. Now, OnePlus is an independent sub-brand of Oppo. Gary Chen, former head of OxygenOS software for OnePlus, now leads the unified software team of the two brands working on a unified code base. Meanwhile, Oppo is giving OnePlus access to its research and development resources and technologies that will be featured in future OnePlus devices. There OnePlus partnership with camera maker Hasselblad announced in 2021 paved the way for one partnership of Hasselblad also with Oppo.
In 2021, OnePlus has focused on improving the photographic sector of its smartphones, while for the next ones it intends to focus on improve charging and performance. On these two fronts, integration with Oppo has allowed OnePlus to access a series of technologies such as HyperBoost And SuperVOOC 150W. The HyperBoost Gaming Engine powers a host of new gaming features designed to give users a smoother and more stable gaming experience, including GPA Frame Stabilizer (GPA Frame Stabilizer), O-Sync and GPU load (GLC). HyperBoost will be available for OnePlus 10 Pro when it launches in India, Europe and North America via an OTA update. The GPA frame stabilizer is designed to reduce frame rate fluctuation during gameplay and to ensure that if frame rate drops occur, they happen gradually rather than rapidly and drastically. When enabled, the GPA Frame Stabilizer monitors device performance in real time and leverages AI-powered processing models to fine-tune CPU and GPU resources when frame rate drops are expected. In OnePlus internal testing, PUBG Mobile was able to run at an average of 87.9Hz during four consecutive hours of play with the GPA frame stabilizer enabled. O-Sync increases the sync speed between the processor and display on a OnePlus smartphone up to six times while gaming. According to the company, this reduces touch response times by up to 30 milliseconds, which means the device reacts more quickly to every tap and swipe to give it a competitive edge, particularly in multiplayer online games. Finally, GPU Load Control (GLC) improves GPU rendering efficiency, allowing you to play graphically intense games with up to 36% improved power consumption.
Fast charging technology presented at Mobile World Congress 2022 SuperVOOC 150W with Battery Health Engine (BHE) algorithm it is developed by the Oppo Research Institute and will debut for the first time on a OnePlus smartphone in the second quarter of 2022. This technology is capable of charging a 4,500mAh battery from 1 to 50% in five minutes. BHE ensures that battery capacity can be maintained up to 80% even after 1,600 charge cycles.
Last September 2021, OnePlus announced that the code base for OxygenOS and ColorOS would be merged with the aim of creating a unified and updated operating system for both brands globally. Although OxygenOS and ColorOS will continue to be developed on the same code base, to allow for faster updates and better build quality, Pete has ensured that OxygenOS and ColorOS will remain independent properties: “This new course was followed based on feedback from our community – we understand that OxygenOS and ColorOS users want each operating system to remain separate from each other with their own distinct properties.” Lau said. “Our software philosophy for OxygenOS has always been to offer users a light and clean experience, similar to stock Android and geared towards global use. With OxygenOS 13, we want to offer an experience with which users Long-time OnePlus will be familiar with making sure it retains the hallmarks of OxygenOS. “