NOW, Sky announces UI update

On the occasion of the launch of the new marketing campaign for its streaming service, Sky announced that NOW will receive an update of the user interface in the coming weeks to be more agile and intuitive in its use by customers, thanks to a renewed homepage and to simplified navigation.

Here are the official words of Sky:
“NOW continues its evolution path and makes the discovery of contents even easier and immediate. In the coming weeks a new, more agile and intuitive graphic interface will arrive: thanks to a renewed homepage and simplified navigation it will be possible to live an experience of increasingly immersive vision. “

NOW has already received an update of the user interface on the web in recent days, we do not know if this is the change promised by Sky, but since it is expected ‘in the next few weeks’ we can assume that it was only the beginning of the change and which will therefore change again. In any case, an improved user experience should also arrive in the NOW apps, for smartphones and tablets but also for the other devices on which it is available. In fact, in a recent newsletter, NOW anticipated:
“in the coming weeks our App will change its look: browsing your favorite content will be even more enjoyable, and making play even easier and faster.”

All that remains is to keep the NOW app updated to find out what the new updated interface will look like as soon as it is available for your device.

Meanwhile, after the March rebrand, the new campaign has started for the streaming service of Sky and will be on air for three weeks on TV, digital video and social media. The new commercial features the English actress Nina Toussaint-White and tells of NOW’s care and passion for the search for quality titles to offer to its customers. The actress guides you to the place where the various programs that make up the offer are carefully selected and where the rich catalog comes to life. A team of experts chooses the most anticipated appointments through large screens that cover the walls to guarantee all those who enter the NOW world an entertainment experience in its purest form.

Streaming on NOW you can find lots of content such as X Factor 2021 (from September 16), Murder in Easttown with seven nominations at the 73rd edition of the Primetime Emmy Awards, new films including Godzilla vs. Kong and sporting events such as the UEFA Champions League with 121 games out of 137 per season.

Marianna Centurione, Head of Marketing and Communication of NOW: “Our ambition is to become the benchmark for quality entertainment and this campaign is an invitation to enter the NOW world to find out. Here we select the content that excites all of us and offer a wide choice of films, shows, TV series and sports always aiming for excellent quality. With NOW it’s easy to decide what to watch “.

Currently, the NOW Entertainment Pass costs € 9.99 per month with no strings attached. New NOW customers can activate the “Cinema and Entertainment” offer in HD and on two screens at the same time for 3 euros for the first month, then for 14.99 euros per month with the possibility of deactivating without constraints. The NOW Sport Pass costs 14.99 euros per month but, in promotion until 19 September 2021, the first month can be had for only 5.99 euros.

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