Apple held its last event this year on October 18, 2021, the one it traditionally holds in October (except 2020, which was held in November), in which it unveiled the new earphones. AirPods 3the new MacBook Pro with M1 Pro or M1 Max chipthe subscription plan Apple Music Voice Plan and three new bright colors for HomePod mini. The event started at ten, local time, as usual, at 19 in Italy. As it has been for the latest Apple keynotes since the advent of the Covid19 pandemic, this too was pre-recorded, and made available as a Première in streaming on practically every screen thanks to the official broadcast also on Apple’s Youtube channel and on all devices. Apple in the Apple TV app.
Having already unveiled new iPhones and iPads less than a month ago, during the virtual event that was held on September 14thonly new Macs from Apple were expected during October 18, and the Cupertino company confirmed the expectations: the new MacBook Pro with M1 Pro or M1 Max chip, Liquid Retina XDR display, a wide range of ports for full connectivity, a 1080p FaceTime HD camera and a premium six speaker audio system – available in 14 “and 16” models with prices from € 2,349 in Italy. A new generation of AirPods earphones was also expected, and so it was: Apple unveiled the AirPods (3rd generation) with with spatial audio, dynamic head position detection, H1 chip, computational audio, adaptive equalization, case with wireless charging – in Italy for the price of 199 euros. Surprisingly, the subscription plan has arrived Voice Plan for Apple Musicwhich at a price of 4.99 euros per month allows you to access the entire Apple Music catalog with over 90 million songs via Siri, and three new colors (Blue, Yellow and Orange) for the Homepod mini smart speakerwhich will debut in Italy by the end of the year at a price of 99 euros.
Below you can (re) see the entire virtual press conference of October 18, 2021 in the official Apple player, while we leave you the links to the in-depth news of the various news announced:
• Apple announces the Voice Plan subscription plan for Apple Music
• Official 3rd Generation Apple AirPods with Spatial Audio and HomePod mini in vibrant new colors
• Apple MacBook Pro 2021 with official M1 Pro or M1 Max chips