Iliad’s offer for fiber a 5 Gbps gave a decisive shock to the market for fixed telephone and internet offers and the first company to take up the gauntlet seems to be Vodafone, who in the guise of ho. Mobile should implement a counter-offensive to Iliad’s aggressive strategy. Despite the news in the last few hours that tell of a substantial offer from Iliad to acquire Vodafone Italia, the two companies for now remain rivals on the market and are ready to challenge each other with advantageous offers for users.
We have already witnessed this scenario when Iliad forcefully entered the market of offers for mobile telephony, splitting a market that until that moment had not suffered major shocks thanks to the hegemony of VodafoneTIM and WINDTRE. The newcomer, however, has imposed a high quality standard at decidedly competitive prices, thanks to the considerable support provided by his French counterpart.
Thanks to a transparency policy, as claimed by the CEO of Iliad Benedetto Levithe operator has managed to carve out an increasingly large slice of users, pushing the competition to focus on the creation of operators MVNO that could compete in terms of prices and internet gigs offered. The same thing seems to be happening in these hours, with the giants of fixed telephony that let their virtual operators play the game, so as to counter the recent offer of Iliad.
I have. In fact, Mobile could offer existing customers an internet subscription via fiber at the cost of 15.99 euros per month unlike the 23.99 euro with which the offer would be launched for those who are not subscribers to the mobile counterpart. Some rumors had predicted that the first to take a step in this direction would be Kena Mobile, controlled by TIM but in the last few hours I have. Mobile seems to have overtaken it and is preparing to be the first challenger. Surely in the coming weeks and months the internet fiber market will change profoundly, with operators presumably chasing each other to offer lower prices, all to the benefit of consumers who will benefit from it.