Facebook launches Ray-Ban Stories, smart glasses that offer a new way to capture, share and listen

Facebook and Ray-Ban have launched Ray-Ban Stories, the first model of smart glasses capable of combining style and wearability to help you stay in touch with friends, family and everything around you. According to the two companies behind the product, the Ray-Ban Stories represent “a completely new concept of photography, of sharing and listening, in the most authentic moments of life”.

Main features:
Instant Camera Capture: instant photos and videos (up to 30 seconds) allow you to capture everyday moments thanks to the integrated 5MP dual camera on the front of the frame. The LED lights up when the camera is on and you are photographing or recording a video.
Elegant Design: Ray-Ban Stories are available in 20 variations of Ray-Ban models – Wayfarer, Wayfarer Large, Round and Meteor. The lenses are available in five colors for every need: from neutral to sun lenses, from photochromic to graduated lenses. It is therefore possible to find the ideal smart glasses for your style.
Built-in audio: Built-in bluetooth and a 3-microphone audio system allow you to listen to your favorite videos or songs from any app on your phone and make calls.
Facebook Assistant: You can use the phrase “Hey Facebook” to take videos and photos without having to use your hands. Just say “Hey Facebook, take a picture” and Ray-Ban Stories will do the rest.
Facebook View app: to edit and improve the daily memories captured on Ray-Ban Stories using the Facebook View integrative app (iOS and Android), which can then be shared with family and friends, or on Facebook, Instagram, WhatsApp, Messenger and more.

The Ray-Ban Stories are available from 9 September 2021 in Ray-Ban stores and on Ray-Ban.com, as well as at other retailers in 6 countries including the USA, UK, Canada, Italy, Ireland and Australia. They are available with prices from 329 euros for Wayfarer frames, and also with polarized lenses (starting from 359 euros), photochromic (409 euros) and prescription lenses (variable prices).

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Mark Zuckerberg presents Ray-Ban Stories


What are Ray-Ban Stories for?

The glasses are integrated by one 5MP dual camera that allows you to capture in real time the moments you want to keep from a unique perspective: your own. In addition to the two cameras, they are integrated micro-speakers, three microphonesa Optimized Snapdragon processora capacitive touchpada battery and more. EssilorLuxottica, the parent company of Ray-Ban, and Facebook collaborated in the final design of these glasses, to be able to integrate all these components of intelligent technology into a compact design. It is possible to take photos and capture videos up to 30 seconds long using the capture button or automatically with the voice commands of Facebook Assistant.

Thanks to the micro-speakers with bass reflex system and the microphones incorporated in the frame of the glasses, the Ray-Ban Stories allow you to listen to your favorite videos or songs from any app on your phone (connected via bluetooth) and make / receive calls; The glasses support 802.11ac WiFi connectivity 2.45 / 5Ghz WiFi and bluetooth 5.0. The beamforming technology and a background noise reduction algorithm ensure a more effective calling experience, which specialized headsets would offer.

Ray-Ban Stories connect to the new app Facebook View, available for iOS and Android devices, which simplifies the import, modification and sharing with friends and followers of the contents captured with the smart glasses on the phone apps such as Facebook, Instagram, WhatsApp, Messenger, Twitter, Tik-tok , Snapchat and more. You can also save content to your phone’s camera and from there, edit and share it. And through the post-production features available on Facebook View it is possible to create unique contents to give a special touch to your posts.

The multimedia capture system has been tuned so that it can withstand many movements, from turning your head to observe a scene, to the speed of shooting from your skateboard. There is a lot of technology to power the different image optimizations available, including HDR and Low Light Fusion, video stabilization and sound reduction. There is also machine learning to improve the rendering of the tones of photos and videos, to make sure that the images are as close to reality as possible.

Dealing with battery-powered wearable devices, Ray-Ban Stories come with a portable charging case, designed to easily charge – and protect – your glasses while in use. Fully charged glasses will last up to 6 hours assuming moderate use. 70 minutes in the charging case is enough for a 100% charge, while 30 minutes is enough for a 50% charge. Fully charged case allows for 3 consecutive days of eyewear use.

Ray-Ban Stories – promo video 1


Privacy Management

Facebook ensures that Ray-Ban Stories smart glasses have been designed with privacy in mind. The company explained that it has adopted hardware solutions such as the ability to turn off the cameras and the microphone by pressing a button, as well as a way to alert nearby people when a photo or video is taken: the special LED lights up that emits white light. And then there are the controls in the Facebook View app that help customize the experience – you can choose your preferred mode for importing photos and videos and also when and where to share content recorded with the glasses. By default, the Ray Ban Stories collect only the data necessary for optimal operation such as, for example, the battery status to notify you when it is low, the e-mail address and password for accessing Facebook, so as to verify the user’s identity when accessing the Facebook View app, and WiFi connectivity. You can choose to share additional data with Facebook to help you develop the product and improve the Facebook View app for future software updates (including, for example, the number of images captured or how long you spend shooting videos). These settings can be changed at any time. Additionally, it is not mandatory to use Facebook Assistant for voice commands, and you can view and delete your voice recordings and disable voice archiving at any time in the Facebook Assistant Settings.

Ray-Ban Stories and Facebook View offer an ad-free experience: No advertisements are seen while the glasses or app are in use. Facebook pointed out that it does not use photo and video content to promote personalized ads. But be careful: in the event that the contents are shared with another app, the terms of the same will apply.

And for more peace of mind, on the glasses photos and videos are encrypted. Glasses can only be paired with one account at a time, so if lost, if someone tries to pair them with a new phone and Facebook account, all data and media left on the glasses will be automatically deleted.

With the aim of proactively informing people about the use of Ray-Ban Stories smart glasses in a safe and responsible way, both for their protection and those around them, Facebook has developed guidelines on the correct ways to use glasses, some of which are shown directly in the app during the initial onboarding phase, and available fully online on the privacy microsite for Ray-Ban Stories accessible at about.facebook.com/reality-labs/ray-ban-stories/privacy . These recommendations include respecting the preferences of people who may ask to stop recording or who do not want to appear in a photo or video, the suggestion not to capture photos and videos while driving, and to turn off their glasses in private areas such as places of worship, medical offices or changing rooms.

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