Facebook in Messenger introduces AR experiences in video calls, soon also on Instagram

Facebook introduced the ‘Group Effects’ function in Messenger video calls and Messenger Rooms, coming soon to Instagram as well. These are new augmented reality (AR) experiences – digital elements superimposed on reality – available simultaneously for all those who participate in the video call, even different for each participant. They offer a more fun and engaging way to connect with friends and family, making video calls an interactive shared experience.

“Whether you want to step up your competitive game or have fun with your friend from a distance, Group Effects makes video calling more fun.” commented Facebook in its newsroom.

Later this month, Facebook will expand access to the new Spark AR Multipeer API to allow more creators and developers to create dynamic, real-time interactive effects for Messenger and Instagram, thereby helping to “transform the way people experience. video calls, “Facebook said.

Getting started with group effects in Messenger is simple: after starting a video call or creating a room in the Messenger app, tap the smiley face to open the effect bar and select one of the available group effects.

“Many people rely on video calling to bridge the physical distance and interact with the world around them, especially now” Facebook added, concluding: “With Group Effects, we aim to make these interactions even more exciting and memorable.”

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